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1.) A peacock today, a feather duster tomorrow. With thousands of small, under-capitalized companies, the sporting goods industry is volatile. Financial distress brings closeouts. See above. 2.) Mistakes. Ordered leather. Got synthetic. Needed boxed. Got bulk. Wanted black. Got navy. The manufacturer got them back. We buy them cheap. 3.) “Thank you Philip Knight” Nike invented futures. Many companies now book orders two years ahead. Who’s that smart? Economic woes. Retail bankruptcies. Shifting tastes. These cause many huge closeouts. (Not just Nike.) 4.) Downsizing. We don’t mean people. Product lines often grow in complexity beyond need. As inventories grow, product lines get trimmed resulting in closeouts of nice stuff. Often last year’s best. 5.) Who wears #23 now? Trades, retirements and brand switching among athletes obsoletes their endorsed products. The goods remain the same, but can’t be sold at full price anymore. (You remember #23? He played for the Bulls.) 6.) “Just found them in our warehouse.” Did you ever fi nd something you thought was gone? You don’t need a large warehouse to “lose” something. The larger the company, the more surprises turn up–closeouts. 7.) Sports Strikes. Hurt sales. Manufacturers get stuck with excess inventories. Best sellers became closeouts in the rush to dump. 8.) A Cold Summer. A Warm Winter. El nino weather changes adversely affected sales in golf and skiing. The result was excess inventory and prime closeouts. 9.) Too many chefs spoil the stew! When snowboarding boomed onto the slopes, it quickly grew to 50% of the ski business. Hundreds of manufacturers jumped into the fray. Suddenly there were more ’boards than ’boarders resulting in two glorious years of closeouts. |
It’s simple. Sooner or later, we all sell something at a loss. There are endless reasons for the flow of closeouts. In a good economy, companies produce too much. In a poor economy, cash is needed more than old inventory. There are always closeouts. Here is a list of a few of the causes I’ve experienced over the years. Many are still relevant today: |
WHY THE CLOSEOUT? |
10.) Mergers/Buyouts. Happens all the time in our industry. When both companies have similar products, redundant items become closeouts. 11.) “Have I got a deal for you!” Suppose you’re a manufacturer. You want to sell to a large chain. They already carry your competitor’s line. They don’t need both. The deal is, you buy-back their products to sell them yours. Guess what you do with these items? 12.) A capricious U.S. Customs? Slow factories? Delayed shipping? Sports are seasonal. Most are imported. Delays become closeouts. 13.) Luck. 14.) Exuberance! Sales told production, “We’re up 10% this year and we’re going to be up 10% next year.” I love this thinking. Heavy sales forecasts often produce closeouts. 15.) A secret! You’re not supposed to know. (If a company is short of sales goals and it’s end of year...sometimes...they’ll take a hit to make a fast sale.) Can’t tell you who. 16.) Uh-Oh! Nike just moved in. Would you like to compete with them? Nike’s entrance into golf, soccer, and football has driven even strong manufacturers to discontinue and closeout select products. 17.) The Olympics. The World Cup. The Final Four... Premium and logo over-runs are par for the course. After any major event, there’s a fl ood of closeouts. 18.) Technology Overload. Used to be just wood bats. Then came aluminum. Followed by succeedingly lighter, stronger, faster, more powerful aircraft and space age aluminum blends. CU-31 followed by C405, C555, SC500, Z-Core, C777 and...are you confused? I like confusion. It causes closeouts. 19....) and plenty more! |
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